Virtual Sanrio Puroland: A Global Social VR Theme Park

Join Rumi Kono from Sanrio’s Digital Division for an introduction to Virtual Sanrio Puroland, a 24/7 virtual theme park accessible from anywhere in the world. Originally launched as the Sanrio Virtual Festival in 2021 and transformed into a permanent experience in 2025, the platform features parades and live shows with Sanrio characters, creator-driven worlds, and collaborations with Japanese IPs. Through collaborations with both Japanese and international creators, Virtual Sanrio Puroland has become a global social VR space connecting artists, creators, and fans across cultures.

Reserve your spot here and join the session live on Zoom on Friday 12th June:

• Europe: 8 PM BST / 9 PM CET / 10 PM EET

• North America: 12 PM PT / 1 PM MT / 2 PM CT / 3 PM ET

Joe Hunting is a filmmaker from the UK, currently based in California. He is most known for his feature film We Met In Virtual Reality (2022), which notably premiered at Sundance Film Festival where it was acquired by HBO. His short films including award winning A Wider Screen (2019), The Reality of Hope (2025) and episodic series Virtually Speaking (2020) have played at festivals worldwide. His innovations with filmmaking inside VR has been written about in Filmmaker Magazine, TIME and WIRED. He is a the founder of virtual production studio Painted Clouds, and Curator at Raindance Immersive.